Pay Per Lead Marketing
We are experts in pay per local lead generation. It’s become an unexpected passion in helping others
grow their business. We work with a variety of businesses; small, medium, large, across many verticals.
Simply put Pay per lead generation is the most no-brainer investment you can make. We work to target people searching for your services, and route those incoming calls or emails directly to you.
This type of pay for performance, lead generation completely negates the risk of SEO monthly retainers or paid ad programs.
Rather worry about driving traffic and then converting it, you only pay per conversion.
We love hearing about different business models, their history and story. We may not be a fit and that’s fine. Happy to chat about some of the systems we use to generate leads, and if your business is a fit.
- You don’t actually pay until a valid customer lead is delivered to your company.
- It’s our time and money spent until someone contacts you.
- We only offer qualified calls longer than 30 seconds. If it’s less than 30 seconds or a junk call you never pay for the call.
- We provide exclusive territories. Your lead won’t be sold to other competitors like most large lead providers
(cough cough HomeAdvisor)
How do we do Pay Per Lead Marketing?
Organic search is arguably the safest investment with the highest return. Ranking your website to the top of relevant search results allows you to garner traffic without having to pay for every click. We optimize websites to appear on the first page beneath the ads. Proper conversion design, combined with relevant and compelling copy helps initiate visitors to take action.
PPC & Retargeting
When configured properly paid traffic produces leads. We specialize generating leads through Facebook Ads, Google Adwords, and Bing Ads. It’s vital you have your Facebook re-targeting pixel set up on your website to start building custom audiences. Re-targeted visitors are 70% more likely to convert. Have you ever looked at a product online, then logged onto Facebook and notice the same product you just looked at being advertised in front of you? That’s re-targeting. Placing your ad in front of user’s who’ve already visited. We implement this strategy for both Pay Per Lead clients and our SEO clients. Highly effective for both services and products.
Unlike most digital marketing firms we have the unique ability to create professional and original videos to market your services. Videos are extremely valuable marketing assets as they can be re-purposed over and over as both branding and lead gen tools. We optimize videos for search engines and use them for Facebook video ads.
Pay Per Click
Pay Per Click a.k.a PPC services like Google Adwords, Bing Ads, and Facebook PPC Ads places your website or our lead gen websites directly in front of individuals who are searching exactly for what you offer. When combining Adwords, Bing Ads, and Facebook ads, there is no better source for targeted leads. We are constantly designing and testing “landing pages” specific to your market audience and demographic increase relevancy and trust to help drive qualified leads from our ads.
Types of Leads We Generate
Pay per leads is our #1, and prioritized lead source for our partners, especially in consumer services and professional service industries.
Phone leads are generated from a diverse range of lead sources including paid traffic and organic. All leads are
identified by the Partner as someone who may be of interest or who would gain by the many benefits of eDoctorWeb’s marketing application and services.
What is a qualified lead?
- Live Phone Calls (where the Partner answers the phone) under 30 seconds will not be charged a lead.
- Missed Calls where the Partner is unavailable and the prospect leaves a message is charged per lead depending on the relevance of the caller’s message. You may set specific hours. We won’t charge you for leads who request service outside your service area or beyond your scope of services.
- If the Partner feels a call should not qualify as a paid lead, the Partner may contact eDoctorWeb with a written request to waive fee. We want this to be a sustainable program, positive ROI program for our partners and follow up for feedback on lead quality.
- All Call Numbers, Tracking Software, and Marketing Costs will be paid for by eDoctorWeb. The Partner will have no out-of–pocket expenses with our Pay Per Lead program.
PPL – Email Leads
Email leads are sourced from a variety of different propriety web assets we build for our partners in both online and/or offline channels. An email lead will contain up-to-date contact information of potential clients, including company name, contact person, phone number(s), email, and which service or interest. All information will be emailed directly to you from a business landing page to be designed and programmed by eDoctorWeb.
PPL – Text Leads
Depending on the vertical, text leads are a great, low effort method for new customers to contact you. It’s quick, no hassle form of communication lends itself great for home service types of industries, where customers are looking for quick answers to questions regarding service area, pricing, availability, and quote requests.